In addition to investing in making money websites, improving the skills of running Facebook ads, Google ads and website SEO to the top, we often forget a very effective channel to reach customers with very cheap costs, almost for free, it’s Youtube. Approaching customers, making money from uploading YouTube videos is not difficult, but it requires workers with certain skills and a good video publishing and distribution process to quickly reach the top. In this article, I will go into depth on how to find the most simple and effective Youtube SEO keywords so that you can optimize videos to the top of Youtube in a short time.
What is keyword research when doing YouTube SEO? Method 1 - Use keyword suggestions from Youtube Method 2 - Use statistics from Google Trends Method 3 - Use the Keyword Tool Method 4 - Analyzing Youtube SEO keywords from competitors Method 5 - Use Extension to popularize all YouTubers who love to use vidIQ Method 6 - dedicated Tool TubeBuddy summary
What is keyword research when doing YouTube SEO?
According to statistics from JumpShot, Youtube is the second largest search engine after Google, where people often use it to search for information to see.
Researching keywords for videos means finding and researching words and phrases that people use when searching for video content to watch online.
A video uploaded to Youtube has 2 stages:
- Video production: content making. I do not discuss this stage in the article, this is the preparation of individual content, content or topic relevance is enough.
- Video distribution: the uploaded video needs to be optimized since it was a file on the computer, then optimized during the uploading process including: title, description, tags …
And proper, fully optimized video keywords will support the top video push process a lot faster. Let’s go into the simplest, most effective ways that YouTubers often use video keyword research.
Method 1 - Use keyword suggestions from Youtube
When you type in the search bar on Youtube, it is easy to see that Youtube search has suggested popular phrases containing the keywords you are typing.
Those are the words and phrases that YouTube users still search every day, with a high amount of interest in the video content you are looking for.
From here, we quickly get a number of keywords that are most relevant to the topic of the video, with high interest, frequent searches.
Method 2 – Use statistics from Google Trends
Google Trends is a tool provided by Google that helps marketers, traders or YouTuber catch up with recent trends.
Google Trends statistics data through 5 search aspects to serve the unique needs of each person:
- Search the web
- Image search
- Search for news
- Google Trends shopping
- And especially, search trends on Youtube
After accessing Google Trends, remember to set the feature and language.
You fill in the topic for which you are making a video to see how much interest in the user is with that trend.
At the same time, Google Trends provides keywords that are most closely related to your topic that YouTube or search users search for when they watch videos with similar topics.
This way you will have a lot of keywords to optimize the description, tags, increasing your chances of pushing the top faster for the video.
Method 3 – Use the Keyword Tool
https://keywordtool.io/ is a famous keyword research tool, with the feature fully suggesting keywords that users search on many major search engine and social media platforms such as:
- Currently adding: Play Store (for you to develop & market for mobile apps), Instagram, Twitter …
I highly appreciate this tool when doing keyword research for Youtube video SEO. The Keyword Tool suggests all keywords by relevance, search volume, based on the seed keyword you enter.
From there you can scavenge data, combine other methods to find the most appropriate keyword set to optimize the video to upload.
Method 4 – Analyzing Youtube SEO keywords from competitors
Similar to website SEO keyword research, starting your competitor’s keyword research is a shortcut but brings the fastest and most effective results.
With Youtube video SEO, you go to the rival channel which is the channel with the same topic as you, choose the videos tab next to filter with “most popular” to watch the most popular videos.
Then, Youtube returns the videos with the highest interest, the ranking top of the channel, you go to each video to see the title and description that the channel is using.
Next, to know what keywords that video is ranking by, with what keyword tags we need to use a little bit of tricks because by default Youtube hides these data.
You select view page source, Ctrl F type the word “keywords” and enter. You will be jumped to the keywords that this video is ranking, the keywords like in the picture you illustrate, put in quotes.
Method 5 - Use Extension to popularize all YouTubers who love to use vidIQ
vidIQ is a tool to support detailed analysis of a video on Youtube. You can easily download and install at vidIQ vision
I don’t see any YouTuber making good videos and developing channels without using this tool. It provides information about:
- SEO Scoring for videos, description tags, tags, channel information, social …
- Check the competition of keywords, monthly searches get accurate information from Youtube (only in the pro version)
- Analyze the recommendations of the video, see which channel your video or competitors are suggested from, which source, which website …
Method 6 – dedicated Tool TubeBuddy
Next is the support of the tool, and is the tool for professional video makers who want to invest in a tool to help optimize work and top video SEO is the most complete, TubeBuddy.
TubeBuddy helps to overall evaluate the SEO standard of the entire Youtube channel, and also has suggestions to help you optimize the SEO standard video as possible.
You can use the free Tubebuddy extension here, but if you are a person making money with Youtube for a long time, do not be afraid to invest in the Pro version to be provided with many of the best features to support top Youtube SEO.
The premium version will be full of the following features and give you almost control over the optimization process for your video to have the best distribution after publishing.
- Best Time To Pushlish (choose the best time to publish video)
- Tag Explorer (Research Tags): this is Tubebuddy’s best and most powerful feature, automatic suggest all related keywords with information such as number of searches, level of competition, ..
- Supports translating keywords in Tag Explorer into other languages
- Suggest Related Tag (Tag suggestion)
- Bulk Copy Annotation / Cards
- Bulk Replace Metadata
- Thumbnail Generator, …
This article reviews 6 popular, simple and most-used ways for you to find all the keywords that bring a quick ranking top opportunity for your Youtube video SEO.
There are many other tools with similar features you can explore more after you have mastered the basic ways above.
Keyword research is an important stage for video publishing and distribution that you need to do carefully, besides requiring you to make good and quality video content to meet the needs of viewers.