Smiley icons (smileys) appear everywhere – paint along the wall, textures on the couch, appear on backpacks, t-shirts, balls, toys …
This simple symbol – a yellow circle, two dots, a curve that shows a smile – still persists in keeping the heat in social movements. In the process, the smileys became a global empire, with a copyright value of more than US $ 500 million per year.
How do smileys achieve these?
