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Meaningful Marketing Campaign for Christmas 2020 of Coca-Cola: “The Letter”

Coca-Cola is launching a new Marketing campaign on the occasion of the 100th anniversary since the first time the beverage brand started its Christmas Advertising activities. This year’s ‘Holidays Are Coming’ campaign brings a meaningful message to customers, encourages people to spend more time with family and relatives.

Normally, Coca-Cola will launch the annual Coca-Cola Christmas Truck Tour at Christmas, which is Coca-Cola’s humane journey to a number of small towns across England to organize events. event to distribute free food and drink to the local people.

Coca-Cola Truck Tour 2019 – Photo: The Mirror UK

However, due to the impact of this year’s Covid epidemic, this activity will be canceled, replaced by a global marketing campaign called “The Letter” with the aim of calling people together to gather with relatives – The gift couldn’t be more meaningful for the family at Christmas.

An ad titled “The Letter” by Wieden + Kennedy London vividly portrays a father’s love for his daughter with an arduous journey to deliver the letter she wrote to. with Santa Claus.

Kris Robbens, Marketing Director for Coca-Cola UK, said: “This year, the Christmas season is set to be more meaningful than ever. As a business, Coca-Cola has been celebrating the festive season with advertisements honoring the solidarity since the 1920s.

“Our new ad embodies the true magic of Christmas, which is the great appreciation we give to our loved ones, a sense of community and above all, a desire to gather together with loved ones on this important and meaningful holiday. “

Photo: Youtube

This ad will be launched in the UK from December and is also being broadcast globally in 91 Coca-Cola markets.

In parallel with this marketing campaign, Coca-Cola is also re-launching the typical Christmas cinnamon flavor into its products.

“Due to the strict national regulations at the moment, the traditional Coca-Cola truck trip won’t take place this year. We know it’s disappointing but we’ll continue to share special Christmas moments throughout the holiday season. We look forward to seeing you next year, ”posted Coca-Cola on Twitter.”

Translated by Hoai Thi

Source from: Advertising Vietnam

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