You have spent all of your time and effort creating quality content that looks appealing to your readers. However, the article is not appreciated by google as well as increasing organic traffic? Find out how content creation is the best opportunity to deliver sustainable, qualified, and long-lasting organic traffic.
In many ways, the things that the Google algorithm evaluates is similar to what readers love. They both want content that is relevant, complete, and has a certain logical structure. In today’s search results, quality content will rank high. So how can we integrate content marketing and SEO to get more organic traffic and the best conversion rate from content?
Clarify the problem
There are other reasons for writing content (e.g. social sharing or to increase trust and conversion) but if you want to make the most of your content marketing and improve ROI, then you need to pay attention to combine. SEO standards.
Organize content that generates relevance and increases engagement. Equally important is that the content must cover a thorough and related topic. Not every piece of content needs to be search optimized.
The comprehensive combination between content marketing & SEO
- What you want to convey: Your vision, your value, your topics and your problems – the things you stand for a business and you convey.
- What people are looking for: Use keyword research to research your target audience, their market needs, and interests.
- Things Google appreciates
The structure that Google likes
Let’s talk about your content idea from an SEO perspective. Structure is clearly the key to winning Google. Each content idea, page or blog post should include a topic, an entity.
As defined by Google: Entity is a single, unique, clearly defined and distinguishable thing or concept. Think of your pages more like a Wikipedia entry (a knowledge base covering an in-depth topic) rather than a set of long keywords. The page should contain a topic that is well-suited to the user’s search intent.
Each page will be optimized for a keyword phrase consisting of the main keyword and related keyword. We need to use keyword and synonym variations to make it easier for Google to understand what we’re writing about, as well as the context of the topic.
This keyword research process helps us identify topics that are relevant to our target audience. SEO tools like Ahrefs or SEMrush allow to consider the following:
- Synonyms, variations and related keywords need to be included in a page.
- Monthly traffic volume to understand marketing interests and preferences.
- Clickability by estimating clickthrough rate to take into account ads, featured snippets, etc.
- Keyword difficulty should be prioritized based on the chance of success
Making decisions based on researched data increases your chances of success in the online environment. When evaluating content ideas, you need to consider these metrics.
Avoid keyword collisions (Keyword cannibalization)
For each clearly unique and distinct topic idea, you’ll want to create a specific page and cover the topic in depth. You will want to make sure that each topic is covered only once.
The question is: has this topic been covered yet? Can we upgrade or redo an existing page? From an SEO perspective, you will always want to update an existing page rather than creating a second, third, fourth page on the same topic.
Evergreen Content is the key to SEO
Evergreen Content is a content that is always “green” with a long-lasting vitality and is updated as “new” for readers.
You have been competing with billions of websites on the web for top rankings, why compete with yourself?
When some of your pages fight on page 1, this is called Keyword cannibalization and this really hurts your SEO efforts. In most cases, you will want to review your existing content and look for blog posts and pages that mentioned the topic before. Take advantage of your post’s history, existing rankings, and links by turning an average performing post into a better one.
If you find that you have several posts on the same topic, consider turning them all into one page and using it as the foundation for your new piece of content. Only create new content when it is absolutely necessary and does not include old posts.
Understand the front page
Before starting to write content, check out page 1 of Google to determine the right type of content to rank well. Often times, content creators and marketers will guess the user’s intent behind a query and what type of content they should write. But perhaps the best way is to find out what users and Google want to review page 1.
You will find that there are at least nine different types of search results that provide different types of content to users:
- Research: Definition, long tutorial, knowledge graph, or featured snippet
- Answer: Common zero-click searches like weather, currency conversion, time zone
- Transactional: product and category pages, ecommerce results
- Local: Map, local results
- Visual: Images, thumbnails of media elements,
- News: Newspapers, tweets, top news articles
- Branded: The homepage with a brand’s website links, social media channels
- Mixed: When Google isn’t clear about search intent, they provide a little bit of it all.
The short answer is: You would want to create what kind of content shows up on page 1 for your topic and keywords. Besides, you will have a chance to understand the following by researching subtopics and concepts used by the best content, titles mentioned in articles, keywords used. , the average content length of the page result 1.
Make sure your content is SEO-appropriate
Each piece of content you create will start to rank for more synonyms and variations, as Google increasingly understands the concepts and context so make it easier for Google to understand what your content transmits. reached.
Use your main keyword in:
- Headline H1
- Page title
- The first paragraph
This not only makes sense for Google but also because it makes sense for users as they go from typing a search query to finding your results, clicks, and content. You will want to optimize images if you are trying to win a visual search results page.
Passionate about technical SEO
To be really fit for SEO, you’ll have to love the implementation of the diagram and structured data. Technical SEO helps to increase clarity for Google. You can highlight details about the page’s author, displayed products, listings, videos and other factors, your business and organization as a whole.
Finally: Make the most of Content Marketing & SEO
Content marketing brings in more organic searches if you have the following factors:
- Choose specific, distinct, and unique theme ideas.
- Use keyword research to prioritize content ideas.
- Update existing pages if you want to cover a topic.
- Review Page 1 to understand the type of content to create.
- Optimize your page with keywords.
Thus, the above article has introduced you to the relationship between Content Marketing and SEO, as well as how to combine to achieve effective Marketing. Content marketing is only successful if integrated SEO features.
Translated by Hoai Thi
Source from: advertisingvietnam.com